EDITING
Content
Our editors have wide experience in journalism. Based on their expertise, they identify the news value of your message and subsequently monitor it. Even if you do not have specific news, they´ll seek for an editorial approach to bring your brand and product to the attention. They know best which journalistic path to take and hook up to trends and developments. Our editors develop content like the media themselves would write it. Press releases, background stories, invitations, texts for internet sites, blogs and newsletters: every utterance is written with focus on the chosen target group. This way chances are best that your message will be incorporated by a journalist or blogger. With this approach as a basis, our team of specialists (editors, online and media specialists and communication consultants) creates a sophisticated content planning. A calendar with highlights, points of interest, introductions, news and contributors. Always leading throughout the further completion of that content is the common thread which we determined on the basis of our Brand Essence Model. This way we continuously ensure repetition of your most important message and its further support and illustration.
External
Our editors are not all employed by us. Just by working with specialized journalists, who also write for the AD or NOS for example, we ensure our journalism to always stay sharp and not flatten.
Final editing
We also have a vigorous editor, who checks all texts for strong wording, accurate Dutch (or English) and correct spelling.